Increase registrations for HORECA training schools through a targeted awareness campaign. Targeting individuals aged 14 to 18, parents, influencers, as well as those transitioning to careers in HORECA-related professions.

Street Environment: Choosing screens in proximity to Actiris or secondary schools. For areas around Actiris, time targeting is set on weekdays from 8:00 to 17:00. In the vicinity of schools, the time targeting spans weekdays, specifically from 07:30 to 09:00 and 15:30 to 18:00, excluding Wednesdays, where it is adjusted to 11:30 to 14:00.
For metro screens, time targeting is scheduled on weekdays from 07:30 to 09:00 and 15:30 to 18:00, with the exception of Wednesdays, where it is adjusted to 11:30 to 14:00. Additionally, on Saturdays, the time targeting extends from 10:00 to 18:00.