Boost awareness for the WEEKEND TICKETS promotion and the BACK TO SCHOOL promotion for SNCB.
Focus on 2 key periods: Summer (2 networks in July & August) and September W36.
Target: 25-64
Campaign: WEEKEND TICKETS & BTS
Briefing summary:
Strategy:
To increase awareness and boost sales during these 2 key periods, we recommend 2m² & digital networks with national coverage.
In order to optimize the budget, we ask offers for a combination of the 3 waves.
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Direct: gOOH! SOV10% (w14-w52)
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Direct: gOOH! SOV10% (w14-w52)
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Direct: gOOH! SOV10% (w14-w52)
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Direct: gOOH! SOV10% (w14-w52)
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Direct: Station Live – Extra
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Direct: Route National
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Direct: Route National
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Direct: Route National
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Direct: Route National
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Direct: Route National
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.