Campaign: Kinds of Kindness

Briefing summary:

Target:

  • Primary: 18-34 year old / Secondary: 35+
  • Core – Interest based/fans of:
  • Yorgos Lanthimos films (primary core)
  • Emma Stone
  • Supporting cast
  • Arthouse and indie films
  • Dark/off-beat comedy films
  • Searchlight Pictures films
  • A24 films
  • Surrealist films

 

Period:

  • Campaign dates :
    • TX date BE : July 03
    • Pre: June 21 – July 02
    • Post: July 03 – 10

Budget: €24K OOP for Publicis

Strategy:

Malls

Direct: Malls Totem Network National

Direct: Malls Totem Network National

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.