this is a brief
this is the strategy for Alfa
80*36m2
16*m2
490*16m2
- Premium content with both 36m² and 16m² billboards: 2 products with different strengths.
- Interact with 74,02% of the Belgian population in just 2 weeks’ time. (1)
- Eye-catching and panoramic billboards: 85% of the billboards are highly visible from far away.(2)
- A well-balanced solution in 5 main cities and 24 most attracting cities.
- Use the creative potential to grab the attention and engage with your consumers.
- High memorization levels - Premium HD quality and innovative lighting.
(1) source CIM OOH 2023-1 T18-54 | Maxi MOF 14 days 10% SOV
(2) MOF SURVEY 2015
| Rate card: | €676.688,00 |
|---|---|
| Negotiated Discount: | 0,69% |
| Negotiated Media: | €250.000,00 |
| Agency Commission: | 15% |
| Net Negotiated Media: | €212.500,00 |
| C/000 12+: | €2,64 |
| Cost/Panel: | €362,63 |
| Est. Contacts12+: | 80.465.149 |
| Number of screens | 80 |
|---|---|
| Size | 36m2 |
| Dimensions | 11,55m x 2,95m (width x height) |
| Medium | Paper |
| Orientation | Landscape |
| Environment | Street |
| Audience | Mix |
| Number of screens | 3 |
|---|---|
| Size | m2 |
| Dimensions | - |
| Medium | Digital |
| Orientation | Landscape |
| Duration | 6s |
| Media | Video |
| Environment | Street |
| Audience | Mix |
| Number of screens | 490 |
|---|---|
| Size | 16m2 |
| Dimensions | 6,07m x 2,17m (width x height) |
| Medium | Paper |
| Orientation | Landscape |
| Environment | Street |
| Audience | Mix |
| Number of screens | 13 |
|---|---|
| Size | m2 |
| Dimensions | - |
| Medium | Digital |
| Orientation | Landscape |
| Duration | 6s |
| Media | Video |
| Environment | Train stations |
| Audience | Mix |
1.400*2m2
438*2m2
National network with 7% SOT on digital screens.
2,5% free SOT on top
| Rate card: | €426.767,00 |
|---|---|
| Negotiated Discount: | 0,65% |
| Negotiated Media: | €150.000,00 |
| Net Negotiated Media: | €150.000,00 |
| C/000 12+: | €2,12 |
| Cost/Panel: | €81,61 |
| Est. Contacts12+: | 70.700.500 |
| Number of screens | 1.400 |
|---|---|
| Size | 2m2 |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Paper |
| Orientation | Portrait |
| Environment | Street |
| Audience | Mix |
| Number of screens | 438 |
|---|---|
| Size | 2m2 – 75″ |
| Playouts | 60 |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Street |
| Audience | Mix |
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.