Campaign: Elasticity

Briefing summary:

Eucerin, a leader in skincare innovation, wants to launch a campaign utilizing Programmatic Digital Out-of-Home (PDOOH) technology to promote Eucerin Hyaluron-Filler.

Background: As pioneers in skincare research, Eucerin has long been committed to developing effective solutions for various skin concerns. Our Hyaluron-Filler range, specially formulated to combat the first signs of aging, has garnered acclaim for its proven efficacy and dermatological compatibility.

The Campaign should be designed to reach and resonate with our audience when they are on the go and nearby a pharmacy.



Thank to it’s flexibility, pDOOH allow to reach key objectives such as:

  • Awareness: raise awareness about the early signs of aging and the importance of proactive skincare.
  • Education: educate consumers about the benefits of Eucerin Hyaluron-Filler and how it addresses their specific skincare needs.
  • Engagement: Through compelling content, engage with the audience on a deeper level, fostering a genuine connection with the Eucerin brand.

To effectively reach the audience and push the audience to take action, we shall select screens on high traffic roads and in a very close proximity to pharmacists & Medi Markets outlets.

In conclusion, Eucerin is committed to pushing the boundaries of skincare innovation, and our PDOOH campaign represents the next frontier in our mission to empower individuals to look and feel their best at every age.

Programmatic: Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.