Campaign:

Briefing summary:

The broadcasting company RTBF for their series TRENTENAIRES which takes place in Charleroi wishes to cover the agglomeration and asks to indicate the inventory eligible for programmatic DOOH.
Budgeting for a standard visibility in each available environment

Strategy:

We identify all DOOH inventory located in the Charleroi conurbation and propose a budget for a standard advertising pressure.

The Environments identified are : Street furniture, two shopping Malls (Rive Gauche & Ville 2), Basic Fit sport clubs, theTrain station, Retail (Carrefour, Cora, Delhaize)

Programmatic: Digital Street

Programmatic: Retail

Programmatic: Digital Malls

Programmatic: Basic Fit

Programmatic: Station Live – Extreme

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.