The objective is to increase “content for adults” prerception & show the range of content
Primary Target : adult streamers 18-49
Secundary Target : parents with kids
Propose a wide range of possibilities :
Campaign: Disney+ Summer
Briefing summary:
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Direct: Adshel Live – Extra 240 + 20
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Direct: P&P Movie Lovers
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Direct: Live – Extra
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Direct: Station Live – Extra
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Direct: Route National
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Direct: Smart Network streamers
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Direct: Route National (paper only)
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Direct: Face2Face Beach (summer period)
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Direct: Meir Palace 450m² – Antwerp
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Direct: Brussels Chaussée d’Ixelles -125 m² – FASE 1
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Direct: Zeedijk – Albertstrand 431 Knokke-Heist
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Direct: Rubensplein – Zeedijk Knokke-Heist
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Direct: Elevator Walls XL – Antwerp-Central Station
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Direct: Full Wrapped Corridor Pack – Brussels-South Station
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Direct: Wrapped Waiting Area – Ghent St.-Pieters Station
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Direct: FlineMedia – Festivals & Horeca
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Direct: JCD Airport BRU Welcome Led
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Direct: JCD Airport BRU Digital Cube
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.