Campaign: Novozymes Airport

Briefing summary:

Goal: Awareness of the new brand name and company-merger – volume and eyeballs from the right target groups are important

Target groups: Political stakeholders, legislators, government officials, NGOs, think-thanks, influencing audiences, peers and businesses (business organizations, v-level executives at peers and potential/current commercial partners and customers)

Environnement: Brussels Airport  – Arrivals & Departures

Strategy:

Specific time targeting in accordance to the highest traffic.

Programmatic: JCD Airport BRU Digitwall+

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.