Campaign: Stella Artois Always on Spring

Briefing summary:

Stella Artois wants to communicate during all the spring season 2024.

10 flights of one week would be planned of which the weeks 21 to 23 would be reinforced (20.000 € instead of 12.500 €).

The aim is to connect with it’s target audiences when they are having some funny moments: when they go out to meet friends, have a drink, eat at a restaurant or when they make shopping.




The pDooh media is the perfect channel to connect with the Stella Artois target groups at the right moment and at the right time.

We have selected 3 environments to optimize the reach and generate action:

digital street furniture & digital metro around going out places and shopping places as well.

For the weeks which have to be reinforced we are adding a national selection of digital screens in the railway stations.



Programmatic: Digital Street around Going out places

Programmatic: Digital Metro Antwerp

Programmatic: Digital Metro Brussels

Programmatic: Station Live

Programmatic: Digital Street in shopping areas

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.