L’Oréal is planning another OOH campaign for Armani Si in week 36.
They aim for high reach, high repetition at affordable rates. Good performances are a plus!
Campaign: Armani Si
Briefing summary:
Strategy:
2m² national networks in Belgium guarantee high reach, combined with high repetition and affordable prices.
For this, we challenge JC Decaux and ClearChannel and ask them for the best proposals for networks with ± 2000 sides and screens.
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Direct: Adshel Mix 2000 with DigAudPack Adshel Live Elite (betw 8-11% SOT)
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Direct: Paper only 2000 - JCD
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Direct: Route 2000 + Digital screens - JCD
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.