Campaign: Optimal Wellness Dining Experience
LPQ is set to unveil an exciting new menu, accompanied by a strategic review of their brand positioning, with a heightened emphasis on the health benefits of their offerings.
Objective: Encouraging Foot Traffic to LPQ Stores
Commencing on March 27, this campaign aims to attract health-conscious individuals, particularly those belonging to the upper social class, who are eager to indulge in a dining experience that aligns with their wellness goals.
Duration: March 27 to To Be Confirmed (TBC)
Target Audience: Health-oriented individuals within the upper social class, enthusiastic about dining out.
Budget: €25,000
Campaign: Better Choice
Briefing summary:
Strategy:
Our screen targeting is concentrated within designated time frames in street environments. Furthermore, our geotargeting approach entails choosing cities where LPQ is established, with a specific emphasis on proximity to health food shops located within a 500-meter radius.
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Programmatic: Frontline The Green Knokke
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.