Campaign: Better Choice

Briefing summary:

Campaign: Optimal Wellness Dining Experience
LPQ is set to unveil an exciting new menu, accompanied by a strategic review of their brand positioning, with a heightened emphasis on the health benefits of their offerings.
Objective: Encouraging Foot Traffic to LPQ Stores
Commencing on March 27, this campaign aims to attract health-conscious individuals, particularly those belonging to the upper social class, who are eager to indulge in a dining experience that aligns with their wellness goals.
Duration: March 27 to To Be Confirmed (TBC)
Target Audience: Health-oriented individuals within the upper social class, enthusiastic about dining out.
Budget: €25,000


Our screen targeting is concentrated within designated time frames in street environments. Furthermore, our geotargeting approach entails choosing cities where LPQ is established, with a specific emphasis on proximity to health food shops located within a 500-meter radius.

Programmatic: PDOOH Digital Street

Programmatic: Frontline The Green Knokke

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.