Campaign: Anthelios

Briefing summary:

The client is looking for good coverage in week 21. Preference is for a 2m² format. The total OOP budget amounts to 100k (including media + taxes).


Considering the campaign’s objective and budget, indeed, we’re looking at 2m² street networks. Specifically, posters, not digital screens. We opt to have as many posters present as possible across Belgium.

Direct: Adshel Mix 1700

Direct: Route Paper only 1850

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.