Gigi Gelato is launching, and our goal is to maximize awareness with extensive coverage and frequent exposure weeks 22 and 27 and beyond. To achieve this, we must strategically plan our media buy to ensure we get the best value for our € 180,000 out-of-pocket budget. The campaign will leverage high-impact channels, focusing on both traditional and digital media to reach our target audience effectively. We aim to create a buzz that drives both immediate and sustained interest in Gigi Gelato. Our challenge is to negotiate the best deals to optimize reach and frequency within the allocated budget.