Campaign: Launch Gigi Gelato

Briefing summary:

Launch of Gigi Gelato.

Create awareness with high coverage & high frequency.

2 weeks floating between wk 22 & 26 – One 1 in between

=> challenge best deal with 180K  OOP

PDOOH :

in proximity of Delhaize & Colruyt supermarkets in the street, railway stations & metro environments

at the entrances or in the Delhaize and AD Delhaize supermarkets

 

Strategy:

Create awareness with 2m² national coverage.

2 weeks floating between wk 22 & 26 – One 1 in between

=> challenge best deal with 180K  OOP

PDOOH at proximity of Delhaize & Colruyt with street, metro & station.

2 x 3 weeks of presence – Media Budget : € 190K

Presence coast

 

Programmatic: Digital Street

Programmatic: Station Live

Programmatic: Digital Metro

Programmatic: Digital Delhaize

Direct: Route National - paper only

Direct: Twin seaside summer

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.