Launch of Gigi Gelato.
Create awareness with high coverage & high frequency.
2 weeks floating between wk 22 & 26 – One 1 in between
=> challenge best deal with 180K OOP
PDOOH :
in proximity of Delhaize & Colruyt supermarkets in the street, railway stations & metro environments
at the entrances or in the Delhaize and AD Delhaize supermarkets