We received a brief for a Train Driver push campaign to be conducted starting mid-April in Brussels, targeting both Dutch (Rand) and French (FR) speakers, especially focusing on the following postal codes.
Campaign: HR Rail Brussels (Treinbestuurders)
Briefing summary:
Strategy:
We will focus on targeting screens in the ‘Rand’ of Brussels, and simultaneously, we’ll target screens around train stations in Brussels. Time targeting for this campaign is scheduled on weekdays, specifically between 7 am and 9 am, as well as from 3 pm to 6 pm.
We’ll have an average of 45 playouts per hour.
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.