Campaign: HR Rail Brussels (Treinbestuurders)

Briefing summary:

We received a brief for a Train Driver push campaign to be conducted starting mid-April in Brussels, targeting both Dutch (Rand) and French (FR) speakers, especially focusing on the following postal codes.

Strategy:

We will focus on targeting screens in the ‘Rand’ of Brussels, and simultaneously, we’ll target screens around train stations in Brussels. Time targeting for this campaign is scheduled on weekdays, specifically between 7 am and 9 am, as well as from 3 pm to 6 pm.
We’ll have an average of 45 playouts per hour.

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.