Douglas Parfumerie opens a new shop in the city center of Genk mid September. Budget for this media campaign is unknown but reach and presence in Genk is desired.
Campaign: Shop opening Genk
Briefing summary:
Strategy:
To provide a presence near the new store, we are considering 2m² bus shelters and muppis, public transport, billboards and station formats.
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Direct: Full wrapped backs on buses in Genk
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Direct: 3m Flancs on buses in Genk
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Direct: Line By Line Billboards w37-38
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Direct: 2m² paper only selection
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Direct: Station Live in railway station in Genk
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.