Campaign: Douglas Shop opening Genk

Briefing summary:

Douglas Parfumerie opens a new shop in the city center of Genk mid September. Budget for this media campaign is unknown but reach and presence in Genk is desired.

Strategy:

To provide a presence near the new store, we are considering 2m² bus shelters and muppis, public transport, billboards and station formats.

Direct: Full wrap bus L in Genk

Direct: Full wrapped backs on buses in Genk

Direct: 3m Flancs on buses in Genk

Direct: Line By Line Billboards w37-38 = SOLD OUT

Direct: 2m² paper only selection

Direct: Station Live in railway station in Genk

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.