Campaign: Nivea Soft

Briefing summary:

Digital Malls on 1  or 2 weeks (21 & 22)

Strategy:

For the same budget you can chose between 2 options:

1 week presence on Digital Malls network: high frequency with 62 playouts per hour

2 weeks presence on Digital Malls network: recency approach with 30 playouts per hour

Direct: Malls Totem Network 10%

Direct: Malls Totem Network 10%

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.