Digital Malls on 1 or 2 weeks (21 & 22)
Campaign: Nivea Soft
Briefing summary:
Strategy:
For the same budget you can chose between 2 options:
1 week presence on Digital Malls network: high frequency with 62 playouts per hour
2 weeks presence on Digital Malls network: recency approach with 30 playouts per hour
General information
Financial information
Network information
Network information
Direct: Malls Totem Network 10%
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.