Campaign: Porsche 911 - August

Briefing summary:

Porsche wants to run a campaign for the Porsche 911 in August. Preferably on large formats.

The preference is for large billboard formats, banners, and large LED screens. If there’s an event-related aspect to it, that’s a plus.

However, priority remains on visibility in the streets.

Out-of-pocket budget: € 100k.

Strategy:

We propose the following impactful formats to respond to the briefing: Panoramic MOF, Panoramic Prestige, Banners, LED screen in Knokke, presence in golf clubs, and event opportunities in Knokke.

Direct: MOF 106 - 2 weeks

Direct: Prestige (38m² + 21m² - no digital billboards 8m²) - 2 weeks

Direct: Banner Schuttershofstraat 48 Antwerpen - 2 weeks

Direct: Banner Schuttershofstraat 48 Antwerpen - 4 weeks

Direct: Banner Elizabethlaan 43 Knokke - 4 weeks

Direct: Banner Kustlaan 115-117 Knokke - 4 weeks

Direct: Banner Leopoldstraat Antwerpen - 4 weeks

Direct: Banner Palace on the Meir Antwerpen – 4 weeks

Direct: Banner The District Antwerpen- 4 weeks

Direct: Frontline The Green Knokke - 4 weeks

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.