Campaign:

Briefing summary:

Objectif : tune-in/ awareness è showcase kids favourite friends and ensure parents know that they can find them on Disney Junior to drive reach and ratings + Introduce new IP Ariel with new Disney Junior logo (will be introduced in May)

Strategy:

Malls with target group families with children.

Digital frames in toilets at the coast.  digital screens at tram stops at the coast.

PDOOH around play zones, parks, events

Direct: Loop’d

Direct: DOOH Coast 75i

Programmatic: Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.