Briefing summary:

Objectif : tune-in/ awareness è showcase kids favourite friends and ensure parents know that they can find them on Disney Junior to drive reach and ratings + Introduce new IP Ariel with new Disney Junior logo (will be introduced in May)


Malls with target group families with children.

Digital frames in toilets at the coast.  digital screens at tram stops at the coast.

PDOOH around play zones, parks, events

Direct: Loop’d

Direct: DOOH Coast 75i

Programmatic: Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.