Objectif : tune-in/ awareness è showcase kids favourite friends and ensure parents know that they can find them on Disney Junior to drive reach and ratings + Introduce new IP Ariel with new Disney Junior logo (will be introduced in May)
Campaign:
Briefing summary:
Strategy:
Malls with target group families with children.
Digital frames in toilets at the coast. digital screens at tram stops at the coast.
PDOOH around play zones, parks, events
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Direct: DOOH Coast 75i
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Programmatic: Digital Street
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.