Campaign: Mignonnette

Briefing summary:

Côte d’Or aims to launch a major visibility campaign for their Mignonette product. The visual, inspired by René Magritte with the tagline “This is not a coffee,” will be provided by the client and is expected to be visually appealing. The campaign will run during weeks 41 and 42 with a budget of 200k out-of-pocket, targeting awareness and visibility.

If possible also look for a  focus on associating it as closely as possible with coffee moments.

Strategy:

Big panoramic formats.

If budget allows it PDOOH around retail between 2 and 4pm

Direct: MOF

Direct: MOF

Direct: MOF

Direct: Prestige National

Direct: Prestige National

Programmatic: Digital Street Brussel, Antwerp, Liège

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.