Douglas Parfumerie opens a new shop in the city center of Leuven mid August. Budget for this media campaign is unknown but reach and presence in Leuven is desired.
Campaign: Douglas Shop opening Leuven
Briefing summary:
Strategy:
Leuven is known as a city with little advertising, due to its strict legislation (for example, there are no bus shelters in Leuven). To still provide a presence near the new store, we are considering public transport, billboards, and station formats.
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Direct: Full wrap bus L in Leuven
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Direct: Full wrapped backs on buses in Leuven
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Direct: 3m Flancs on buses in Leuven
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Direct: Line By Line Billboards w31-32
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Direct: Line By Line Billboards w33-34
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Direct: Station Live Line by line 10% SOT
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Direct: Adshel Live Line by line
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.