Campaign: Shop opening Leuven

Briefing summary:

Douglas Parfumerie opens a new shop in the city center of Leuven mid August. Budget for this media campaign is unknown but reach and presence in Leuven is desired.

Strategy:

Leuven is known as a city with little advertising, due to its strict legislation (for example, there are no bus shelters in Leuven). To still provide a presence near the new store, we are considering public transport, billboards, and station formats.

Direct: 2m² sides in railway station in Leuven

Direct: Full wrap bus L in Leuven

Direct: Full wrapped backs on buses in Leuven

Direct: 3m Flancs on buses in Leuven

Direct: Line By Line Billboards w31-32

Direct: Line By Line Billboards w33-34

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.