Campaign: Youth Epignetic Serum

Briefing summary:

2m² National – 2 weeks

close to pharma

target: 45+

outperforming competition


Optimizing the geographical coverage by combining both 2m² vendors:

Close to pharmacy network of Clear Channel (People & Places Pharma) has the best cost / billboard

Line by line selection of JC Decaux to cover exclusive JCD cities like Antwerp, Roeselare, Mechelen, Aalst

Direct: Smart Network Pharma

Direct: People & Places Pharma

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.