2m² National – 2 weeks
close to pharma
target: 45+
outperforming competition
Campaign: Youth Epignetic Serum
Briefing summary:
Strategy:
Optimizing the geographical coverage by combining both 2m² vendors:
Close to pharmacy network of Clear Channel (People & Places Pharma) has the best cost / billboard
Line by line selection of JC Decaux to cover exclusive JCD cities like Antwerp, Roeselare, Mechelen, Aalst
General information
Financial information
Network information
Network information
Direct: People & Places Pharma
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.