Generate traffic in the C&A stores
Start a Thursday to next Wednesday (not on Sunday)
Stop broadcasting after shop closure
Campaign: Holiday Essentials - all stores
Briefing summary:
Strategy:
Combination of screens in the street, parkings, pre metro Antwerp, gas stations & in railway stations which are in an immediate proximity of the C&A shops
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Programmatic: Pre Metro Antwerp
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Programmatic: Parkings Antwerp
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Programmatic: Gas stations
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Programmatic: Station Live
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.