Campaign: Be Pro - hpreca

Briefing summary:

I received an invitation for a pitch for Horeca Be Pro.
They are targeting the hospitality sector in Brussels.
Ideally, they would like to network in Brussels between 1/9 and 15/10. What networking opportunities are available? Is it possible to reduce costs if we schedule events during non-peak hours for the hospitality sector, such as nighttime?


Our campaign strategically employs time targeting, specifically from Tuesday to Saturday, during peak hours from 9 am to 11 am and 3 pm to 6 pm. Additionally, we implement geotargeting, honing in on screens within a 150-meter radius around Horeca establishments. This dual approach ensures that our message is not only delivered during high-traffic periods but is also geographically concentrated around relevant Horeca venues, optimizing visibility and engagement within the target audience. This meticulous planning aims to enhance the overall impact and effectiveness of our campaign in the selected locations.
The duration of this campaign is 1 week.

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.