Campaign: Novozymes EU

Briefing summary:

Goal: Awareness of the new brand name and company-merger – volume and eyeballs from the right target groups are important

Target groups: Political stakeholders, legislators, government officials, NGOs, think-thanks, influencing audiences, peers and businesses (business organizations, v-level executives at peers and potential/current commercial partners and customers)

Environments: OOH placements around the EU Parliament.

Strategy:

Selection of pDOOH displays located around the European Commission district.

Geofence according to our field expertise.

4 universes are proposed : Metro stations, Street Furniture,Train stations & Fitness Clubs.  

Specific time targeting in accordance to the highest traffic.

JCD Digital Metro

Street Furniture

Station Live

Basic Fit

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.