Campaign: Summer Flavors

Briefing summary:

Objective:  enhance brand visibility and engagement among our target audience during key moments of leisure and socializing throughout the summer season. By leveraging programmatic DOOH, we aim to dynamically broadcast video content in high-traffic, going-out places when people are seeking to unwind with friends, and the weather conditions are optimal (dry weather and temperatures equal to or above 20 degrees Celsius).



Programmatic Targeting: Utilize data-driven insights to identify high-traffic locations frequented by our target demographic during the evening hours. This includes bars, restaurants, outdoor venues, and other social hotspots.

Weather-Activated Triggers: Implement weather-based triggers to activate our DOOH advertisements specifically when the weather is dry and temperatures reach or exceed 20 degrees Celsius. This ensures that our messaging aligns with outdoor socializing occasions.

Dynamic Scheduling: Utilize programmatic technology to dynamically schedule ad placements based on real-time factors such as location, weather conditions, and audience demographics. This allows for optimized delivery and maximum impact.

Measurement and Optimization: Implement robust tracking mechanisms to monitor the performance of our DOOH campaign in real-time. Analyze key metrics such as impressions, engagement, and foot traffic to optimize ad placements and content delivery throughout the campaign duration.

Conclusion: By leveraging programmatic DOOH advertising, we have the opportunity to elevate the Jack Daniel’s brand presence during the summer season, precisely when our audience is seeking opportunities to unwind and socialize. With a strategic approach focused on targeting, weather activation, and dynamic content delivery, we are poised to create impactful moments that resonate with consumers and drive brand affinity.

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.