Campaign: Ezy - Wave September

Briefing summary:

Ezy wants to have a presence again in Out-of-Home (OOH) advertising in September, focusing on formats that provide high repetition and reach, as well as impactful and creative formats.

Strategy:

To achieve reach and repetition, we opt for a strong national 2m² network. Additionally, we are considering full wrapped trams Brussels and Ghent, as well as a creatively decorated bus shelter at Place Louise in Brussels.

Direct: JCD Route 1265 + digital screens street 7,5% SOT

Direct: Full wrap tram Hermelijn Gent - Lijncom

Direct: Tram 3000 in Brussels - JCD

Direct: Brandzone Louise

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.