Ezy wants to have a presence again in Out-of-Home (OOH) advertising in September, focusing on formats that provide high repetition and reach, as well as impactful and creative formats.
Campaign: Ezy - Wave September
Briefing summary:
Strategy:
To achieve reach and repetition, we opt for a strong national 2m² network. Additionally, we are considering full wrapped trams Brussels and Ghent, as well as a creatively decorated bus shelter at Place Louise in Brussels.
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Direct: Full wrap tram Hermelijn Gent - Lijncom
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Direct: Tram 3000 in Brussels - JCD
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Direct: Brandzone Louise
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.