OOH close to pharmacy
June
Campaign: HyFi + EI Rosy
Briefing summary:
Strategy:
Increase brand awareness and drive sales by strategically selecting billboards close to pharmacies.This proximity-based approach will leverage the immediacy of purchase and convenience for customers, ensuring that Eucerin remains top-of-mind when they are ready to buy skincare products.
Urban and suburban areas with high density of pharmacies.
Selected format: 2m² streetfurniture
General information
Financial information
Network information
Network information
Direct: Smart Network Pharma
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.