Campaign: HyFi + EI Rosy

Briefing summary:

OOH close to pharmacy



Increase brand awareness and drive sales by strategically selecting billboards close to pharmacies.This proximity-based approach will leverage the immediacy of purchase and convenience for customers, ensuring that Eucerin remains top-of-mind when they are ready to buy skincare products.

Urban and suburban areas with high density of pharmacies.

Selected format: 2m² streetfurniture

Direct: Adshel People & Places - Pharma

Direct: Smart Network Pharma

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.