Campaign: Nivea Soft

Briefing summary:

Digital Malls on 2 weeks (21 & 22) – budget of 44K

Support Activation in Brussels Central & Antwerp Central – budget of 6K



Direct: 12 days presence on Digital Malls network: recency approach with 30 playouts per hour

Programmatic: 2days in Antwerp Central & Brussels Central based on timings of activation


Direct: Malls Totem Network

Programmatic: Station Live

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.