Campaign: Better Choice

Briefing summary:

Campaign: Optimal Wellness Dining Experience
LPQ is set to unveil an exciting new menu, accompanied by a strategic review of their brand positioning, with a heightened emphasis on the health benefits of their offerings.
Objective: Encouraging Foot Traffic to LPQ Stores
Commencing on March 27, this campaign aims to attract health-conscious individuals, particularly those belonging to the upper social class, who are eager to indulge in a dining experience that aligns with their wellness goals.
Duration: March 27 to To Be Confirmed (TBC)
Target Audience: Health-oriented individuals within the upper social class, enthusiastic about dining out.
Budget: €25,000


Our screen targeting is concentrated within designated time frames in street environments. Furthermore, our geotargeting approach entails choosing cities where LPQ is established, Besides street environment we also select some screens in parkings and shopping malls in order to have as much covered POS as possible.

Programmatic: PDOOH Digital Street

Programmatic: Frontline The Green Knokke

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.