Campaign: Pharmacists

Briefing summary:

Target geographically the pharmacies on all territory with  digital street furniture

Strategy:

We applied different distance rays according to the type of city/conurbation.

As Brussels accounts for a large digital inventory, we determined a limited ray.

In Antwerp & Liège which benefit from a medium level of inventory, we defined a larger ray and as the other cities do not benefit from an extensive inventory, the ray has been extended to 1000m.

Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.