Campaign: Mocktail

Briefing summary:

Campaign: Refreshing Moments with Spa Water Mocktail Recipes

Objective: To promote Spa Water as the perfect companion for creating refreshing mocktails and encourage engagement with the brand through digital out-of-home media.

Target Audience:

  • Health-conscious individuals
  • Cocktail enthusiasts
  • Millennials and Gen Z interested in wellness trends
  • Urban dwellers

Key Message: Elevate your hydration routine with Spa Water and craft delicious mocktails for any occasion.

Strategy:

Our strategy:

Digital street furniture: Strategically placed digital screens in high-traffic urban areas will feature eye-catching visuals of Spa Water bottles alongside tantalizing mocktail images. The screens shall be in the close proximity of the Carrefour & Delhaize retailers inviting reaching the passer-by just before they enter the supermarket to make their shopping.

Metrics for Success:

  • Increased website traffic and engagement
  • Growth in social media followers and engagement
  • User-generated content submissions
  • Sales lift of Spa Water products
  • Positive sentiment and brand perception metricsThis digital out-of-home media campaign aims to position Spa Water as a versatile and essential ingredient for creating delicious and healthy mocktails, driving consumer engagement and brand affinity among the target audience.
  • This digital out-of-home media campaign aims to position Spa Water as a versatile and essential ingredient for creating delicious and healthy mocktails, driving consumer engagement and brand affinity among the target audience.

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.