Campaign: Baristina

Briefing summary:

Client: Baristina Coffee Machine

Campaign Objective: To increase brand awareness and drive product consideration among coffee drinkers aged 25-44 in the main Belgian cities.

Target Audience:

  • Age Group: 25-44
  • Location: Main Belgian Cities

Key Message: Experience the Perfect Brew with Baristina Coffee Machine

Campaign Duration: 3 or 4 weeks

Budget Allocation: 80.000 € all-in


We propose the DOOH Media Channel:

    • High-traffic areas in main Belgian cities (Brussels, Antwerp, Ghent, Charleroi & Liège).
    • Busy commercial districts, shopping centers, and transportation hubs.
    • Strategic placement near cafes, offices, and residential areas frequented by the target audience.

Campaign Strategy:

Utilize programmatic DOOH to target specific locations during peak hours when the target audience is most active.

Leverage audience data to optimize ad placements and maximize reach among the desired demographic.

Implement frequency capping to ensure that the message is not overly repetitive, maintaining audience interest and attention throughout the campaign duration.

Conclusion: The Baristina Coffee Machine campaign aims to captivate the target audience through visually compelling DOOH advertisements strategically placed in high-traffic areas and shopping Malls across main Belgian cities. By delivering an enticing message focused on the quality and convenience of Baristina coffee machines, accompanied by engaging creative elements and a clear call to action, the campaign seeks to drive brand awareness and consideration among coffee enthusiasts aged 25-44. Through meticulous planning, targeted reach, and ongoing performance tracking, Baristina aims to establish itself as the go-to choice for coffee lovers seeking the perfect brew at home.

Programmatic: Malls Totem screens

Programmatic: Digital Street

Programmatic: PDOOH Digital Metro

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.