Campaign:

Briefing summary:

The advertising campaign will cover three Inno locations in Brussels:

  1. INNO Louise – Located at Avenue Louise 12, 1050 Brussels.
  2. INNO Rue Neuve – Situated at Rue Neuve 111-123, 1000 Brussels.
  3. INNO Bascule – Found on Chaussée de Waterloo 699, 1180 Brussels.

The campaign will utilize the media platforms of Dig Street and Dig Metro. The designated campaign period spans Weeks 34-35, with a specific focus on shopping days. These shopping days include Wednesdays (21/08 and 28/08), Fridays (23/08 and 30/08), and Saturdays (24/08 and 31/08).
For optimal effectiveness, time targeting will be implemented as deemed necessary throughout the campaign duration.

Strategy:

We’ve opted for screens located in both street and subway settings throughout Brussels.
The catchment area spans 500 meters for Louise, 750 meters for Rue Neuve, and 1 kilometer for Chaussée de Waterloo.
Time targeting is in effect on Wednesdays, Fridays, and Saturdays from 10 a.m. to 6 p.m

Programmatic: PDOOH Digital Metro

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.