Campaign: LCV

Briefing summary:

  • Context : Launch new LCV (véhicules utilitaires – audience professionals).
  • Period : June
  • Budget = 212K€ (media only) + estimations  production


Recommendation to use 20,10&8m² billboards for a wide coverage and intercity roads.

Wk23+24 is possibility in line by line (different media owners) – price per billboard higher than network.  No network free in this period.

Wk25+26 GrandsSlam 800, with excellent coverage and flexibility to interchange billboards.

Budget allows a extra megabanner.  Recommendation Leie in Antwerp


Direct: LEIEN

Direct: Grand Slam 800

Direct: Line By Line Billboards

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.