Swappie has been present in Flanders for 4 waves (April-August 2024) with 2m², but the customer notices that brand awareness in Flanders remains low. Therefore, Swappie has allocated 100k for an additional OOH campaign.
Campaign: Additional summer campaign
Briefing summary:
Strategy:
We are looking into potential opportunities for Swappie to make purchases this summer. This includes 2m² city light posters, billboards, and even panoramic billboards.
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Direct: 20m²-8m² North network FL 27-34
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Direct: Prestige+ National w27-28
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Direct: 2m² Premetro Antwerpen - Lijncom
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.