L’Oréal is planning another OOH campaign for Armani Si in week 36 or week 35.
They aim for high reach, high repetition at affordable rates. Good performances are a plus!
Campaign: Armani Si
Briefing summary:
Strategy:
2m² national networks in Belgium guarantee high reach, combined with high repetition and affordable prices.
For this, we challenge JC Decaux and ClearChannel and ask them for the best proposals for networks with ± 2000 sides and screens.
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Direct: Customised network - CCB - w36
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Direct: Adshel Mix 2000 - CCB - w35
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.