People & Places – Near Home

Network information

A data driven OOH solution
Communicate near the homes of your specific target audience based on their interests and needs.

Can be paper or digital, street or station – price for one panel

– 71% of consumers prefer relevant ads(1)
– Detailed affinity targeting based on socio-demo’s, profiles, characteristics, interests and needs
– Focus on 100% near home solutions or combine with POS solutions
– Or optimise your national solution with targeted sides and determine the mix between broad- & narrow-casting
– Flexibility: combine different criteria
– Contextual ads in line with the consumer journey: increase personal attachment, likelihood to be noticed, involvement and improved ROI

Budget year: 2023