Launch of Toyota utility vehicle
2m² in wk39
Campaign: Utility vehicules
Briefing summary:
Strategy:
instead of 2m² we recommend 20m² approach.
14 days vs 7 days
better format in terms of creation
the 20m² billboards are mainly on high traffic roads – intercity roads and entrance & main roads of cities
location of the billboards are in line with locations where professionals driving those vehicles are circulating
General information
Financial information
Network information
Network information
Direct: Route National (paper only)
General information
Financial information
Network information
Network information
Direct: Adshel Mix 2000
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.