Briefing
Reco
600*2m2
930*2m2
A combination of all formats handled by the sales house: Street, Metro, Retail & Malls.
Paper & digital sides are selected to optimize the national reach.
| Rate card: | €500.000,00 |
|---|---|
| Negotiated Discount: | 60,00% |
| Negotiated Media: | €200.000,00 |
| Net Negotiated Media: | €200.000,00 |
| Taxes: | €9.596,00 |
| Upload: | €525,00 |
| Production: | €12.000,00 |
| Total net OOP: | €222.121,00 |
| C/000 12+: | €2,49 |
| Cost/Panel: | €130,72 |
| Est. Contacts12+: | 80.276.537 |
| Number of screens | 600 |
|---|---|
| Size | 2m2 |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Paper |
| Orientation | Portrait |
| Environment | Street |
| Audience | Mix |
| Number of screens | 315 |
|---|---|
| Size | 2m2 – 75″ |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Street |
| Audience | Mix |
| Number of screens | 180 |
|---|---|
| Size | 2m2 – 75″ |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Malls |
| Audience | Shoppers |
| Number of screens | 160 |
|---|---|
| Size | 2m2 – 75″ |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Metro stations |
| Audience | Pedestrians |
| Number of screens | 45 |
|---|---|
| Size | 2m2 – 75″ |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Street |
| Audience | Mix |
| Number of screens | 120 |
|---|---|
| Size | 2m2 – 75″ |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Retail |
| Audience | Shoppers |
| Number of screens | 110 |
|---|---|
| Size | 2m2 – 75″ |
| Dimensions | 1,18m x 1,75m (width x height) |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Retail |
| Audience | Shoppers |
551*20m2
167*8m2
64*10m2
18*8m2
A selection of Billboards along high traffic roads in the major belgian cities.
The network delivers a high repetition level of and a national reach.
3 homothetic formats : 8, 10 and 20m2.
Includes some digital screens.
| Rate card: | €574.000,00 |
|---|---|
| Negotiated Discount: | 77,79% |
| Negotiated Media: | €150.000,00 |
| Agency Commission: | 15% |
| Net Negotiated Media: | €127.500,00 |
| Taxes: | €49.800,00 |
| Total net OOP: | €177.300,00 |
| C/000 12+: | €1,52 |
| Cost/Panel: | €159,38 |
| Est. Contacts12+: | 83.919.987 |
| Number of screens | 551 |
|---|---|
| Size | 20m2 |
| Dimensions | 4,8m x 3,2m (width x height) |
| Medium | Paper |
| Orientation | Landscape |
| Environment | Street |
| Audience | Mix |
| Number of screens | 167 |
|---|---|
| Size | 8m2 |
| Dimensions | 3,06m x 2,23m (width x height) |
| Medium | Paper |
| Orientation | Landscape |
| Environment | Street |
| Audience | Mix |
| Number of screens | 64 |
|---|---|
| Size | 10m2 |
| Dimensions | 3,53m x 2,40m (width x height) |
| Medium | Paper |
| Orientation | Landscape |
| Environment | Street |
| Audience | Mix |
| Number of screens | 18 |
|---|---|
| Size | 8m2 |
| Dimensions | - |
| Medium | Digital |
| Orientation | Landscape |
| Resolution | 514x360 |
| Duration | 6s |
| Media | Video |
| Environment | Street |
| Audience | Mix |
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.