Volkswagen will launch the ID.7 in the beginning of October and wants to be prominently featured on large Out-Of-Home (OOH) formats. Preferably on a network with high reach and frequency.
Campaign: ID.7 October MOF 106 w40-41
Briefing summary:
Strategy:
If you want to be present in a format with a lot of impact, reach, and frequency, we definitely opt for networks such as the Grand Slam 900, the Maxi MOF, or the Super Prestige. Unfortunately, the Maxi MOF is already sold out during weeks 40-41. Therefore, we propose the MOF.
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.