Campaign: Hula Hoops

Briefing summary:

Presence around Delhaize, Albert Heijn & Intermarché in DOOH

Main centers & some regional

Wk 36+37+38 & wk 44+45+46

Strategy:

Digital JCD around retail Delhaize, Albert Heijn & Intermarché

Direct: JCD Digital Street National 36+37+38 - 21,5% SOT + wk 39 free with 21,5% SOT

Direct: JCD Digital Street National wk 44+45+46 - 21,5% SOT + wk 47 21,5% SOT

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.