RTBF wants to communicate for VIVA FOR LIFE in December. The event will take place in Liège. We need to create awareness of the event in and around Liège.
Period: W49-50-51
Campaign: JCD 2M² LOCAL LIEGE W49-50-51 RTBF VIVA FOR LIFE
Briefing summary:
Strategy:
Selection of 2m² paper sides in and around Liège. Availabilities in December are low (W49 : 100 sides, W50 : 21 sides & W51 : 20 sides).
Giant Led in Liège in order to add an impactful format to the campaign.
Possibility to complement with additionnal formats according to total available budget for this campaign (Skyboard,
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Direct: 2m² line by line Liège W50
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Direct: 2m² line by line Liège W51
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Direct: Giant Led – Boulevard de L’automobile – Liège
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.