Budget : 45K
Target: Girls 6-8
DOOH Creatives: 2x 6s equal rotation
Campaign: Lego Friends
Briefing summary:
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Direct: Malls Totem Network 12% - WINTERDEAL = 2nd week on top free
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Direct: Malls Totem Network 12% - Antwerp & Brussels CIM area - in COMBO with Digital Street in Brussels & Antwerp
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Direct: Digital Street Brussels 10% SOT in COMBO with Malls Brussels & Antwerp
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Direct: Digital Street Antwerp 10% SOT in COMBO with Malls Brussels & Antwerp
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Direct: Malls Totem Network 12% - Antwerp & Brussels CIM area - in COMBO with full backs MIVB/STIB
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Direct: Full back 2 weeks + 2 weeks free
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Direct: Full back Brussels MIVB/STIB 2 weeks + 2 weeks free
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Direct: Full back Lijncom Antwerp
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.