Redken is keen to launch an OOH campaign around the ING Arena in Brussels, as Sabrina Carpenter will be performing there on 22 March and she is the face of Redken’s ABC line.
The campaign would run from a week in advance.

Available budget: 48.450 €

With that budget, I would be present with PDOOH:
-on the 2m² street in the vicinity of the ING Arena
-be present on 2m² digital metro in Bxl-Midi and Bxl-Central, Simonis and Beekkant. In metro stations Midi and Central, young people arrive by train, and by metro stations Beekkant and Simonis they (as good as) all pass when they take the metro to the Heysel metro. Heysel is the stop close to the ING Arena.
-on 2m² station live present in Antwerp-C, Ghent SP, Bxl-Midi, Bxl-North, Liège G, Charleroi and Namur.