Audi is launching its Discovery Days during weeks 38-39 and is looking for a national network with a wide reach.
Campaign: Audi Discovery Days
Briefing summary:
Strategy:
Unfortunately, national networks are no longer available at JC Decaux during weeks 38-39.
Looking at large format, we see that weeks 37-38 are also completely sold out.
Fortunately, a national network is still available at ClearChannel during weeks 38 and 39: Adshel Mix 1700 with Adshel Live Extra. This has a reach of 64.46% on the Audi target group (25-54 SC 1-4) and is somewhat less performing only in Antwerp.
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Network information
Direct: Adshel Mix 1700 with Adshel Live Extra (betw 7-9% SOT) - ClearChannel - 2 weeks w38-39
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Financial information
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Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.