MediaMarkt wants to communicate around its Wijnegem, Korbeek-Lo and Boortmeerbeek shops. Period: October.
For this, they want to see 3 scenarios: one at 10k, a second at 20k and a third at 30k.
Campaign: MediaMarkt Wijnegem, Boortmeerbeek and Korbeek-Lo: October
Briefing summary:
Strategy:
As there are no OOH possibilities in the Boortmeerbeek and Korbeel-Lo area, we are forced to suggest public transport. For the shop in Wijnegem, we can be present on 2m² sides near the shop.
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Direct: Full backs Korbeek-Lo - Lijncom - 20k
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Direct: Full backs Korbeek-Lo - Lijncom - 30k
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Direct: Full backs Boortmeerbeek - Lijncom - 10k
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Direct: Full backs Boortmeerbeek - Lijncom - 20k
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Direct: Full backs Boortmeerbeek - Lijncom - 30k
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Direct: Super sides 4m² on trams and buses Wijnegem - Lijncom - 10k
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Direct: Super sides 4m² on trams and buses Wijnegem - Lijncom - 20k
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Direct: Super sides 4m² on trams and buses Wijnegem - Lijncom - 30k
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Direct: 2m² nearby POS Wijnegem - 1 week - ClearChannel
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Direct: 2m² nearby POS Wijnegem - 2 weeks - ClearChannel
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Programmatic: Basic Fit
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Programmatic: Basic Fit
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Programmatic: Station Live
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Programmatic: Station Live
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Programmatic: Digital Street
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Programmatic: Digital Street
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Programmatic: Petrol Stations
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Programmatic: Petrol Stations
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.