Campaign: Vanden Borre Trading

Briefing summary:

The idea would be to offer suppliers different packages to suit all budgets.
The aim of these Trade campaigns is tactical (highlighting an offer, an exclusive product, something new) in a Vanden Borre context/template.
The principle of supplier packages is to be as close as possible to the points of sale in Vanden Borre stores to generate traffic.
The idea is to start with 3 packages, which we could base on the SOT (share of time to get more memorization of the message and more reach)
Low package: 6% SOT
Medium package: 10% SOT
High package: 15% SOT

Strategy:

Selection of digital screens in the Street universe which are close to the Vanden Borre shops.
Select the digital screens in the shopping Malls equipped with a Vanden Borre shop.
Broadcast only at the priviledge shopping moments.
The proposal represents the medium package i.e. +/- 60 playouts/hour in the street universe (SOT10%) & +/- 36 playouts/hour in the Malls where the dwell time is significant (SOT 6%).
The low and high packages are proportional in terms of budget and number of impressions.

 

Digital Street

Malls Totem Network

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.