Campaign: Mechelen - Reopening

Briefing summary:

Mechelen’s Mc Donald’s will reopen on 10 October.
For this reopening, the client want to see the same presented again: Billboards, Full Backs on buses, digital screens in Mechelen and 2m² posters in Mechelen.

Strategy:

We have made the various requests to the sales houses.

Unfortunately, buses in Mechelen city and region during the w39-42 period are completely sold out. The same is the case for 2m² posters. They are completely sold out until week 42. :-((( However, we can suggest buses from other bus depots: Tremelo, Aarschot and Vilvoorde. There are lines from these depots that pass through Mechelen, but not all of them. The lines will be communicated. For the 2m² posters we couldn’t find a solution.
The other formats are available.

Direct: Line by Line billboards W43+44

Direct: Full Backs buses - Lijncom

Direct: Adshel Live XL Mechelen - ClearChannel

Direct: Adshel Live XL Mechelen - ClearChannel

Direct: 2m² line by line (paper only)

Direct: Storefront

Direct: Station Live Mechelen

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.