Campaign: JCD Commitment 2025

Briefing summary:

1) Coco Mademoiselle – wk12 – 130K media

– Digital Malls totems (Woe PM & Vrij & Zat all day – 19 Malls – 15% SOT)

– Big Leds (All week – all day – Wijnegem, City2 & Westland – 30% SOT)

– Smart Network Parfumerie (lijst volgt later)

2) Chance – wk19 – 205K media

– Route

– Malls Totems + Big Leds (idem)

3) Bleu – wk23 – 130K

zelfde pakket als voor CCM

4) Bleu – wk36 – 205K media

– Route

– Malls Totems + Big Leds (idem)

5) Bleu – wk48 – 60K

– Malls Totems + Big Leds (idem)

6) Coco Mademoiselle – 205K media

– Route

– Malls Totems + Big Leds (idem)

7) N°5 – wk51 – 130K media

zelfde pakket als voor CCM

Direct: Route National

Direct: JCD Smart network nearby Perfumery

Direct: Malls Totem Network (19)

Direct: Malls Big LED Screens

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.